Pinterest for Etsy Shops: A Step-by-Step Guide for Beginners

Hey there, I’m Katherine, your friendly host, and the creator of À la Mode Social. Today, I want to dive into the wonderful world of Pinterest for Etsy shops. Whether you’re an experienced Etsy seller or just starting out, this blog post is here to help you navigate the Pinterest marketing game.

So, why Pinterest for Etsy, you ask? Well, Pinterest is a fantastic platform for driving traffic to your Etsy shop, and the best part? You can do it yourself, without the headache (IF you follow me). But before we jump into the Pinterest for Etsy series, make sure you’re following, subscribing, or doing whatever it takes to stay updated because there’s more valuable content on the way!

**This blog article is based on a YouTube video- if you would prefer to WATCH this information including screen captures, please check out the video HERE or at the bottom of the page below.**

Starting from Scratch: Creating Your Pinterest Account

I get it, you’re already swamped with setting up and growing your Etsy shop, and the last thing you need is more complexity. But trust me, Pinterest can be your secret weapon for quick results.

First things first, let’s open a fresh Pinterest account specifically for your Etsy shop. Now, I don’t recommend using an existing personal Pinterest account unless it aligns perfectly with your shop’s content.

It’s easier for the Pinterest algorithm and future growth to keep them separate. Plus, you can toggle between accounts effortlessly on the Pinterest app and desktop, so there really is no reason for you to only use one account. So, let’s get started.

1. Go to pinterest.com.
2. Click on “Sign Up.”
3. Fill in your personal information.

Next up, Pinterest will ask for your interests and gender. This info helps them tailor the content they show you but don’t stress over it too much; it won’t make or break your Pinterest experience.

Now, Pinterest will generate a home feed for you. This is where the magic begins.

Switching to Business Mode: Making Your Etsy Shop Shine

When you create a new Pinterest account, it defaults to a personal account. To make the most of Pinterest’s business features, you should convert it.

1. Click on the top right menu and select “Convert to Business.”

Now, you’ll see a comparison of personal and business features. Business accounts open the door to valuable analytics and insights which helps for content creation!

2. Click “Upgrade.”

Building Your Profile: Etsy Shop Name and Website

Now, let’s fill in the essential details for your Etsy shop.

1. Add your business or brand name. (For example, mine is “Color Punch Papers.”)
2. Do you have a website? If you’re an Etsy shop owner, the answer is yes. Enter your Etsy shop’s link here!

Describing Your Business: Keywords Matter

Here’s where you can help Pinterest understand your business better. It’s essential for future ad targeting.

1. Describe your business. I’m all about DIY and crafts.
2. Choose three goals. Selling more products, driving traffic, and generating leads are pretty universal.

Selecting Your Business Type: Etsy Shopper Approved

Since we’re focusing on Etsy shops, it’s time to specify.

1. Select “Online Retail or Marketplace” as your business type.
2. When prompted for more details, just mention that you sell products on Etsy.

The Ad Question: Keeping Things Simple

Pinterest will ask if you’re interested in running ads. If you’re new to this, my advice is to say no for now. You can always change your mind later. Otherwise you will have members of Pinterest’s sales team emailing you and asking you for a video phone call to sell you on ad space.

Congratulations! You now have a shiny new Pinterest account ready to help boost your Etsy shop.

But our journey is just beginning. In the next blog post of this series, we’ll explore how to optimize your bio, add profile and cover photos, and create a bio that converts while incorporating essential Pinterest keywords.

So, stay tuned, hit that subscribe button, get on my mailing list and share this with fellow Etsy sellers. If you have questions or suggestions, drop them in the comments; I’m here to help.

Until next time, have a fantastic day, and let’s get those Etsy shops soaring on Pinterest! 🚀📌