get the hooks
True or false-
True or false: You became an esthetician because you love writing Instagram captions.
...Yeah, I didn’t think so.
You became an esthetician because you love helping people feel good in their skin—not because you wanted to spend 30 minutes staring at your screen wondering what to say on a post about enzyme facials.
But here you are, juggling content creation, trying to sound like a confident pro and a relatable human, wondering:
“What do I even SAY to get someone to comment, book, or care?”
I made this for you.
*Confession time:* Before I ever created my own digital products, I was buying them. Templates, planners, prompts—I’ve tried them all.
And you know which one actually changed things for me?
A plug-and-play caption template just like this. It helped me:
The most helpful content tool I ever bought? A plug-and-play caption template.