Mastering the ‘Follow Me’: The Power of a Clear CTA on Social Media

Ok, let’s be frank for a sec. When people are scrolling social media, they are *zoned out*. 😎🤪

This means that you have to be REALLY direct with your messaging. Something that you might think is *super obvious* (like following an account whose content you enjoy) needs to be spelled out.

When people see your content you need to TELL THEM exactly what their next step should be. So, if you’re looking for people to follow you after they see your post… just literally tell them “follow me!” 🥰

Read on to learn a bit more about calls to action!

Why is a CTA important?

A Call-To-Action is essentially a prompt, inviting your audience to take a specific action. In the world of social media, this could mean various things – from liking a post to signing up for a newsletter. But among the most sought-after CTAs is the humble “follow me”. This CTA is vital because:

1. Directness Matters: Often, users engage with content, love what they see, but simply move on. A clear CTA serves as a nudge, reminding them of what they can do to keep seeing such content.
2. It Shows Confidence: Asking someone to follow you asserts that you believe in the value you’re providing. It signifies that there’s more where that came from!
3. It Simplifies Decisions: A direct CTA reduces the paradox of choice. By guiding users on what to do next, you streamline their decision-making process.

Remember- most people are almost in a state of hypnosis when on social media. They are ready to keep scrolling and consumer more content, you need to be super direct with your messaging to reach their conscious mind!!! ( At least that’s my theory anyway.)

How to Craft an Effective ‘Follow Me’ CTA

1. Be Genuine: Instead of a generic “Follow me for more!”, try adding why they should follow you. For example, “Love these health tips? Follow me for your daily dose of wellness!”
2. Make it Stand Out: Use emojis, all caps, and add *emphasis* to draw attention to your CTA.
3. Place it Strategically: Ensure the CTA is noticeable and not lost in a sea of text.
4. Incentivize: Occasionally, offer perks for new followers, like exclusive content, giveaways, or shoutouts.

Engage Beyond the Follow

While getting that follow is a small victory, retaining and engaging your audience is the marathon. It’s essential to:

• Continually provide value by creating interesting and education content.
• Engage with your followers through comments, DMs, and polls.
• Stay consistent in your content delivery.

Conclusion

A clear, confident CTA can set you apart and help you grow your community. It serves as a bridge between passive content consumption and active follower engagement. So, the next time you post that perfectly designed infographic or insightful video, remember to pair it with a compelling “follow me” – and watch your digital tribe grow!

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