Ok, let’s be frank for a sec. When people are scrolling social media, they are *zoned out*. 😎🤪
This means that you have to be REALLY direct with your messaging. Something that you might think is *super obvious* (like following an account whose content you enjoy) needs to be spelled out.
When people see your content you need to TELL THEM exactly what their next step should be. So, if you’re looking for people to follow you after they see your post… just literally tell them “follow me!” 🥰
Read on to learn a bit more about calls to action!
A Call-To-Action is essentially a prompt, inviting your audience to take a specific action. In the world of social media, this could mean various things – from liking a post to signing up for a newsletter. But among the most sought-after CTAs is the humble “follow me”. This CTA is vital because:
Remember- most people are almost in a state of hypnosis when on social media. They are ready to keep scrolling and consumer more content, you need to be super direct with your messaging to reach their conscious mind!!! ( At least that’s my theory anyway.)
While getting that follow is a small victory, retaining and engaging your audience is the marathon. It’s essential to:
A clear, confident CTA can set you apart and help you grow your community. It serves as a bridge between passive content consumption and active follower engagement. So, the next time you post that perfectly designed infographic or insightful video, remember to pair it with a compelling “follow me” – and watch your digital tribe grow!
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