Pinterest has evolved from being just a social media platform for inspiration and ideas, to a powerful marketing tool for businesses. When it comes to utilizing Pinterest for your business account, one crucial aspect is naming your boards effectively. 

If you’re new to Pinterst for business, you may have loads of questions. One of the first you might stumble upon is “Do board names matter on Pinterest?” The overarching and no-nonsense answer is: YES!

Not only do well-crafted board names improve organization and user experience, but they also play a HUGE role in search engine optimization (SEO) to boost your visibility. In this article, we’ll explore the best practices for naming Pinterest boards that will enhance your SEO and drive more traffic to your Pinterest account and in turn you website!

1. Make Board Titles Descriptive and Keyword-Rich

When naming your Pinterest boards, it’s important to be descriptive and use relevant keywords. Think about the content that will be pinned to the board and consider the words users might search for when looking for those types of pins. You spend lots of time focusing on SEO blog strategy, don’t waste your marketing efforts by not doing the same for your Pinterest account.

For example, if you have a board for healthy recipes, a name like “Nutritious and Delicious Recipes” or “Healthy Eating Inspiration” are much better board name ideas. Incorporating keywords helps search engines understand the purpose of your boards and improves their visibility in search results. 

2. Simple and Clear Pinterest Board Names Work Best

Pinterest is all about visual inspiration, so your board names should be simple, concise, and easy to understand. Avoid long and convoluted names that might confuse users.

Instead, opt for clear and straightforward titles that immediately convey the board’s content. For instance, if your board features DIY home decor ideas, a name like “DIY Home Decor Inspiration” would be more effective than “A Collection of Do-It-Yourself Home Design Concepts.” 

3. Avoid aesthetics When Naming Your Boards

I understand the desire to make a cute Pinterest board title. But, it is soooo important to focus on how Pinterest users will be searching for your content. Naming boards in a way that people will actually search for it is much more important than throwing an interesting Pinterest board title (that no one will ever search for) out into the universe.

For example, say you are focusing on promoting your recent posts about mid-century modern furniture. You want to make a new board for this content. DO NOT name the board “M i D- c E n T u R y loooove <3”. As cute and interesting as this is, I can PROMISE you that absolutely no one is going to the Pinterest search bar and typing that in. Instead, a name like “Mid-Century Modern Furniture Style”  or “Inspo for Mid-Century Furniture Dining Room” are much better Pinterest board ideas.

4. Maintain Consistency for Your Brand When Naming Boards

Consistency is key when it comes to Pinterest board names. Align your board names with your brand’s voice and style. Maintain a consistent naming style across all your boards. This helps create a cohesive and professional look for your business account. 

What I mean by this, is maintaining your tone of voice and how you talk to your audience. Obviously this is huge for content marketing, but it’s a good thing to mention and keep in mind.

5. Use Pinterest Board Sections

Pinterest recently introduced a feature called “Sections” that allows you to organize your boards further. Utilize this feature to create sections within your boards and give them additional keyword-rich names.

For example, if you have a board named “Travel Destinations,” you can create sections like “Beach Getaways,” “City Vacations,” or “Adventure Travel.” This helps users navigate your boards more efficiently and enhances the SEO potential of your pins.

6. Avoid Generic Board Names

To stand out from the crowd and improve your SEO, it’s essential to avoid board names that are TOO generic. Names like “Recipes” or “Fashion” are too broad and will make it harder for your boards to rank well in search results.

Instead, focus on niche-specific board names that are more targeted and specific to your business. For example, if you have a fashion boutique, consider boards like “Trending Summer Outfits” or “Fashionable Accessories for Every Occasion.” Using these long-tail keywords is a great way to boost your SEO and make your content more visible on the platform.

Final thoughts on naming Pinterest boards for SEO

Naming your Pinterest boards effectively is a powerful strategy for enhancing your business account’s visibility and improving your SEO. By incorporating descriptive and keyword-rich names, maintaining simplicity and clarity, aligning with your brand, utilizing board sections, and avoiding generic terms, you can create boards that attract more traffic and engagement.

Invest time in crafting compelling board names that resonate with your target audience and help your business soar on Pinterest’s visual discovery platform.

Follow me @alamodesocial on Pinterest and Instagram to stay in the know for more Pinterest marketing tips! And of course, join my e-mail list. I love sharing actionable tips for small businesses who are DIYing their social media marketing strategy.